Fitvine vs Woody’s · Bay Area shelf head-to-head
Fitvine and Woody’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Woody’s is in more Bay Area grocersWoody’s fields the deeper lineup
Fitvine
Woody’s
17
brand power
20
4
products
7
2
categories
3
3
subcategories
3
2
grocers
7
$14.81
avg price
$16.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fitvine▭ Woody’s
Distribution · 30% of score8·29
F
W
carried in 2 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score28·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fitvine
no top category Woody’s doesn’t also play in.
only Woody’s
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fitvine · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fitvine · Woody’s
