Five Mountains vs Stash · Bay Area shelf head-to-head
Five Mountains and Stash, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stash carries more Brand PowerStash is in more Bay Area grocersStash fields the deeper lineupFive Mountains sits further up the premium end
Five Mountains
Stash
30
brand power
43
11
products
31
1
categories
1
4
subcategories
7
9
grocers
13
90.8¢
price per item
25.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Five Mountains▭ Stash
Distribution · 30% of score38·54
carried in 9 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Five Mountains
no top category Stash doesn’t also play in.
only Stash
no top category Five Mountains doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Five Mountains · 2
only Stash · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Five Mountains · Stash
