Fix & Fogg vs Nuttzo · Bay Area shelf head-to-head
Fix & Fogg and Nuttzo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nuttzo carries more Brand PowerNuttzo fields the deeper lineup
Fix & Fogg
Nuttzo
23
brand power
29
4
products
8
1
categories
2
3
subcategories
3
8
grocers
8
$1.31
price per oz
$1.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fix & Fogg▭ Nuttzo
Distribution · 30% of score33·33
carried in 8 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fix & Fogg
no top category Nuttzo doesn’t also play in.
only Nuttzo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fix & Fogg · 3
only Nuttzo · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fix & Fogg · Nuttzo
