Flax4life vs Café Valley Bakery · Bay Area shelf head-to-head
Flax4life and Café Valley Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Flax4life carries more Brand PowerFlax4life is in more Bay Area grocersCafé Valley Bakery fields the deeper lineup
Flax4life
Café Valley Bakery
42
brand power
26
13
products
25
2
categories
3
2
subcategories
6
11
grocers
6
$10.56
avg price
$7.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Flax4life▭ Café Valley Bakery
Distribution · 30% of score46·25
C
carried in 11 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Flax4life
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Flax4life · Café Valley Bakery
