Flax4life vs Killer Brownie · Bay Area shelf head-to-head
Flax4life and Killer Brownie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Flax4life is in more Bay Area grocersKiller Brownie sits further up the premium end
Flax4life
Killer Brownie
42
brand power
39
13
products
11
2
categories
1
11
grocers
5
$2.23
price per item
$1.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Flax4life▭ Killer Brownie
Distribution · 30% of score46·21
K
carried in 11 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Flax4life
only Killer Brownie
no top category Flax4life doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Flax4life · Killer Brownie
