Fleischmann's vs Yeshi · Bay Area shelf head-to-head
Fleischmann's and Yeshi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fleischmann's carries more Brand PowerFleischmann's is in more Bay Area grocersYeshi sits further up the premium end
Fleischmann's
Yeshi
27
brand power
18
7
products
5
1
categories
2
1
subcategories
3
11
grocers
4
$5.40
avg price
$10.86
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fleischmann's▭ Yeshi
Distribution · 30% of score46·17
Y
carried in 11 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fleischmann's
no top category Yeshi doesn’t also play in.
only Yeshi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fleischmann's · Yeshi