Flott vs Starkist · Bay Area shelf head-to-head
Flott and Starkist, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starkist carries more Brand PowerStarkist is in more Bay Area grocersStarkist fields the deeper lineup
Flott
Starkist
7
brand power
47
2
products
30
1
categories
2
2
grocers
12
$10.89
avg price
$3.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Flott▭ Starkist
Distribution · 30% of score8·50
F
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Flott
no top category Starkist doesn’t also play in.
only Starkist
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Flott · Starkist