Flourish vs Birch Benders · Bay Area shelf head-to-head
Flourish and Birch Benders, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Birch Benders carries more Brand PowerBirch Benders is in more Bay Area grocersBirch Benders fields the deeper lineupFlourish sits further up the premium end
Flourish
Birch Benders
17
brand power
52
3
products
17
1
categories
4
3
grocers
17
73.8¢
price per oz
62.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Flourish▭ Birch Benders
Distribution · 30% of score13·71
F
carried in 3 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Flourish
no top category Birch Benders doesn’t also play in.
only Birch Benders
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Flourish · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Flourish · Birch Benders
