Flow Mineral Spring Water vs Icelandic Glacial · Bay Area shelf head-to-head
Flow Mineral Spring Water and Icelandic Glacial, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Icelandic Glacial carries more Brand PowerIcelandic Glacial is in more Bay Area grocersIcelandic Glacial fields the deeper lineup
Flow Mineral Spring Water
Icelandic Glacial
16
brand power
27
3
products
6
2
categories
3
3
subcategories
3
3
grocers
7
11.4¢
price per fl oz
12.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Flow Mineral Spring Water▭ Icelandic Glacial
Distribution · 30% of score13·29
F
carried in 3 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Flow Mineral Spring Water
only Icelandic Glacial
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Flow Mineral Spring Water · 2
only Icelandic Glacial · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Flow Mineral Spring Water · Icelandic Glacial
