Flow Mineral Spring Water vs Open Water · Bay Area shelf head-to-head
Flow Mineral Spring Water and Open Water, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Open Water is in more Bay Area grocersOpen Water sits further up the premium end
Flow Mineral Spring Water
Open Water
16
brand power
15
3
products
5
2
categories
3
3
subcategories
3
3
grocers
4
11.4¢
price per fl oz
16.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Flow Mineral Spring Water▭ Open Water
Distribution · 30% of score13·17
F
O
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Flow Mineral Spring Water
no top category Open Water doesn’t also play in.
only Open Water
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Flow Mineral Spring Water · 1
only Open Water · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Flow Mineral Spring Water · Open Water
