Flying Bird Botanicals vs Organic India · Bay Area shelf head-to-head
Flying Bird Botanicals and Organic India, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Organic India carries more Brand PowerOrganic India is in more Bay Area grocersOrganic India fields the deeper lineupFlying Bird Botanicals sits further up the premium end
Flying Bird Botanicals
Organic India
30
brand power
53
14
products
24
3
categories
1
4
subcategories
4
2
grocers
14
$5.78
price per item
39.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Flying Bird Botanicals▭ Organic India
Distribution · 30% of score8·58
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Flying Bird Botanicals
only Organic India
no top category Flying Bird Botanicals doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Flying Bird Botanicals · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Flying Bird Botanicals · Organic India
