Folgers vs High Ground · Bay Area shelf head-to-head
Folgers and High Ground, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Folgers carries more Brand PowerFolgers is in more Bay Area grocersFolgers fields the deeper lineupHigh Ground sits further up the premium end
Folgers
High Ground
34
brand power
22
20
products
5
1
categories
3
10
grocers
5
$15.58
avg price
$16.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Folgers▭ High Ground
Distribution · 30% of score42·21
F
H
carried in 10 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score81·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Folgers
no top category High Ground doesn’t also play in.
only High Ground
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Folgers · 7
only High Ground · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Folgers · High Ground
