Fort Point vs New Belgium · Bay Area shelf head-to-head
Fort Point and New Belgium, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fort Point carries more Brand PowerFort Point is in more Bay Area grocers
Fort Point
New Belgium
36
brand power
21
8
products
7
2
categories
2
5
subcategories
4
5
grocers
2
$16.69
avg price
$8.96
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fort Point▭ New Belgium
Distribution · 30% of score21·8
N
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fort Point
only New Belgium
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fort Point · 4
only New Belgium · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fort Point · New Belgium