Fortune vs Maruchan · Bay Area shelf head-to-head
Fortune and Maruchan, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maruchan carries more Brand PowerMaruchan is in more Bay Area grocersMaruchan fields the deeper lineup
Fortune
Maruchan
27
brand power
33
8
products
18
3
categories
2
4
subcategories
2
4
grocers
10
$5.04
avg price
$1.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fortune▭ Maruchan
Distribution · 30% of score17·42
F
M
carried in 4 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score49·78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fortune
only Maruchan
no top category Fortune doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fortune · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fortune · Maruchan
