Fortune vs Nissin · Bay Area shelf head-to-head
Fortune and Nissin, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nissin carries more Brand PowerNissin is in more Bay Area grocersNissin fields the deeper lineup
Fortune
Nissin
27
brand power
46
8
products
34
3
categories
1
4
subcategories
1
4
grocers
11
$5.04
avg price
$3.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fortune▭ Nissin
Distribution · 30% of score17·46
F
carried in 4 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score49·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fortune
only Nissin
no top category Fortune doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fortune · 0
no exclusive doors — everywhere Fortune is, Nissin is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fortune · Nissin