Foster Farms vs State Fair · Bay Area shelf head-to-head
Foster Farms and State Fair, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Foster Farms carries more Brand PowerFoster Farms is in more Bay Area grocersFoster Farms fields the deeper lineup
Foster Farms
State Fair
40
brand power
25
25
products
5
7
categories
1
9
subcategories
1
5
grocers
2
$12.63
avg price
$10.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Foster Farms▭ State Fair
Distribution · 30% of score21·8
F
S
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score88·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only State Fair
no top category Foster Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Foster Farms · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Foster Farms · State Fair