Fra' Mani vs Molinari Salame · Bay Area shelf head-to-head
Fra' Mani and Molinari Salame, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fra' Mani carries more Brand PowerFra' Mani is in more Bay Area grocersFra' Mani fields the deeper lineup
Fra' Mani
Molinari Salame
51
brand power
21
15
products
4
3
categories
3
7
subcategories
3
15
grocers
1
$10.91
avg price
$5.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fra' Mani▭ Molinari Salame
Distribution · 30% of score63·4
M
carried in 15 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fra' Mani
only Molinari Salame
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fra' Mani · Molinari Salame