Fra' Mani vs Mulay's · Bay Area shelf head-to-head
Fra' Mani and Mulay's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fra' Mani carries more Brand PowerFra' Mani is in more Bay Area grocersFra' Mani fields the deeper lineup
Fra' Mani
Mulay's
51
brand power
20
15
products
6
3
categories
2
7
subcategories
4
15
grocers
2
$1.73
price per oz
94.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fra' Mani▭ Mulay's
Distribution · 30% of score63·8
M
carried in 15 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score71·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fra' Mani
only Mulay's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fra' Mani · Mulay's
