Fra' Mani vs Taverrite's Make It Italian · Bay Area shelf head-to-head
Fra' Mani and Taverrite's Make It Italian, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fra' Mani carries more Brand PowerFra' Mani is in more Bay Area grocersFra' Mani fields the deeper lineup
Fra' Mani
Taverrite's Make It Italian
51
brand power
11
15
products
2
3
categories
1
7
subcategories
1
15
grocers
4
$10.91
avg price
$11.96
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fra' Mani▭ Taverrite's Make It Italian
Distribution · 30% of score63·17
T
carried in 15 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fra' Mani
only Taverrite's Make It Italian
no top category Fra' Mani doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fra' Mani · Taverrite's Make It Italian
