Fra' Mani vs Underground Meats · Bay Area shelf head-to-head
Fra' Mani and Underground Meats, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fra' Mani carries more Brand PowerFra' Mani is in more Bay Area grocersFra' Mani fields the deeper lineup
Fra' Mani
Underground Meats
51
brand power
0
15
products
7
3
categories
2
7
subcategories
2
15
grocers
1
$10.91
avg price
$10.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fra' Mani▭ Underground Meats
Distribution · 30% of score63·4
U
carried in 15 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fra' Mani
only Underground Meats
no top category Fra' Mani doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fra' Mani · Underground Meats