Franklin Farms vs Azumaya · Bay Area shelf head-to-head
Franklin Farms and Azumaya, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Franklin Farms carries more Brand PowerFranklin Farms is in more Bay Area grocersFranklin Farms sits further up the premium end
Franklin Farms
Azumaya
25
brand power
17
5
products
3
3
categories
1
5
grocers
4
60.1¢
price per oz
18.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Franklin Farms▭ Azumaya
Distribution · 30% of score21·17
F
A
carried in 5 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score34·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Franklin Farms
only Azumaya
no top category Franklin Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Franklin Farms · 3
only Azumaya · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Franklin Farms · Azumaya