Franklin Farms vs Wo Chong · Bay Area shelf head-to-head
Franklin Farms and Wo Chong, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wo Chong carries more Brand PowerWo Chong is in more Bay Area grocersWo Chong fields the deeper lineup
Franklin Farms
Wo Chong
25
brand power
30
5
products
8
3
categories
1
5
grocers
6
60.1¢
price per oz
24.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Franklin Farms▭ Wo Chong
Distribution · 30% of score21·25
F
W
carried in 5 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score34·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Franklin Farms
only Wo Chong
no top category Franklin Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Franklin Farms · 3
only Wo Chong · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Franklin Farms · Wo Chong