Frank's Redhot® vs O'brothers Organic · Bay Area shelf head-to-head
Frank's Redhot® and O'brothers Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frank's Redhot® carries more Brand PowerFrank's Redhot® is in more Bay Area grocersFrank's Redhot® fields the deeper lineup
Frank's Redhot®
O'brothers Organic
45
brand power
9
20
products
2
2
categories
1
5
subcategories
1
15
grocers
1
$5.59
avg price
$7.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frank's Redhot®▭ O'brothers Organic
Distribution · 30% of score63·4
F
O
carried in 15 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score81·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Frank's Redhot®
only O'brothers Organic
no top category Frank's Redhot® doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frank's Redhot® · O'brothers Organic
