Frank's Redhot® vs Pepper Plant · Bay Area shelf head-to-head
Frank's Redhot® and Pepper Plant, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frank's Redhot® carries more Brand PowerFrank's Redhot® is in more Bay Area grocersFrank's Redhot® fields the deeper lineupPepper Plant sits further up the premium end
Frank's Redhot®
Pepper Plant
45
brand power
22
20
products
4
2
categories
1
5
subcategories
1
15
grocers
10
58.1¢
price per fl oz
54.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frank's Redhot®▭ Pepper Plant
Distribution · 30% of score63·42
F
P
carried in 15 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score81·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Frank's Redhot®
only Pepper Plant
no top category Frank's Redhot® doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Frank's Redhot® · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frank's Redhot® · Pepper Plant
