Frank's Redhot® vs Taco Bell · Bay Area shelf head-to-head
Frank's Redhot® and Taco Bell, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frank's Redhot® carries more Brand PowerFrank's Redhot® is in more Bay Area grocersFrank's Redhot® fields the deeper lineup
Frank's Redhot®
Taco Bell
45
brand power
39
20
products
7
2
categories
5
15
grocers
5
$5.59
avg price
$2.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frank's Redhot®▭ Taco Bell
Distribution · 30% of score63·21
F
T
carried in 15 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score81·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Frank's Redhot®
no top category Taco Bell doesn’t also play in.
only Taco Bell
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frank's Redhot® · Taco Bell