Fran's Chocolates vs Charles Chocolates · Bay Area shelf head-to-head
Fran's Chocolates and Charles Chocolates, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Charles Chocolates carries more Brand PowerCharles Chocolates is in more Bay Area grocersCharles Chocolates fields the deeper lineupFran's Chocolates sits further up the premium end
Fran's Chocolates
Charles Chocolates
27
brand power
49
15
products
30
2
categories
2
2
subcategories
3
7
grocers
15
$5.83
price per oz
$2.75
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fran's Chocolates▭ Charles Chocolates
Distribution · 30% of score29·63
F
carried in 7 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fran's Chocolates
only Charles Chocolates
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fran's Chocolates · 1
only Charles Chocolates · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fran's Chocolates · Charles Chocolates
