Frantoia vs Oro Bailen · Bay Area shelf head-to-head
Frantoia and Oro Bailen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frantoia carries more Brand PowerFrantoia is in more Bay Area grocersFrantoia fields the deeper lineup
Frantoia
Oro Bailen
27
brand power
7
6
products
2
1
categories
1
13
grocers
2
$38.67
avg price
$25.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frantoia▭ Oro Bailen
Distribution · 30% of score54·8
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Frantoia
no top category Oro Bailen doesn’t also play in.
only Oro Bailen
no top category Frantoia doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frantoia · Oro Bailen