Frantoia vs Sagra · Bay Area shelf head-to-head
Frantoia and Sagra, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frantoia carries more Brand PowerFrantoia is in more Bay Area grocersFrantoia sits further up the premium end
Frantoia
Sagra
27
brand power
21
6
products
4
1
categories
1
13
grocers
9
$1.46
price per fl oz
76.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frantoia▭ Sagra
Distribution · 30% of score54·38
S
carried in 13 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Frantoia
no top category Sagra doesn’t also play in.
only Sagra
no top category Frantoia doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Frantoia · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frantoia · Sagra
