Frantoia vs Saloio · Bay Area shelf head-to-head
Frantoia and Saloio, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frantoia carries more Brand PowerFrantoia is in more Bay Area grocersFrantoia fields the deeper lineup
Frantoia
Saloio
27
brand power
9
6
products
3
1
categories
1
13
grocers
2
$38.67
avg price
$19.56
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frantoia▭ Saloio
Distribution · 30% of score54·8
S
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Frantoia
no top category Saloio doesn’t also play in.
only Saloio
no top category Frantoia doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frantoia · Saloio