Free2b vs Chocxo · Bay Area shelf head-to-head
Free2b and Chocxo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chocxo carries more Brand PowerChocxo is in more Bay Area grocers
Free2b
Chocxo
21
brand power
32
8
products
10
1
categories
2
3
grocers
9
$2.69
price per oz
$2.82
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Free2b▭ Chocxo
Distribution · 30% of score13·38
F
C
carried in 3 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score49·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Free2b
no top category Chocxo doesn’t also play in.
only Chocxo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Free2b · 0
no exclusive doors — everywhere Free2b is, Chocxo is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Free2b · Chocxo
