Freestyle Snacks vs Santa Barbara Olive Co. · Bay Area shelf head-to-head
Freestyle Snacks and Santa Barbara Olive Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Santa Barbara Olive Co. is in more Bay Area grocersFreestyle Snacks fields the deeper lineupFreestyle Snacks sits further up the premium end
Freestyle Snacks
Santa Barbara Olive Co.
30
brand power
31
18
products
9
2
categories
3
2
grocers
11
$1.52
price per oz
$1.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Freestyle Snacks▭ Santa Barbara Olive Co.
Distribution · 30% of score8·46
S
carried in 2 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Freestyle Snacks
only Santa Barbara Olive Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Freestyle Snacks · 0
no exclusive doors — everywhere Freestyle Snacks is, Santa Barbara Olive Co. is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Freestyle Snacks · Santa Barbara Olive Co.