Fresh Innovations vs Yucatan · Bay Area shelf head-to-head
Fresh Innovations and Yucatan, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fresh Innovations carries more Brand PowerYucatan is in more Bay Area grocers
Fresh Innovations
Yucatan
21
brand power
13
6
products
6
2
categories
1
2
grocers
6
$6.89
avg price
$8.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fresh Innovations▭ Yucatan
Distribution · 30% of score8·25
F
Y
carried in 2 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score39·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fresh Innovations
only Yucatan
no top category Fresh Innovations doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fresh Innovations · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fresh Innovations · Yucatan
