Friend In Cheeses Jam Co vs Frog Hollow Farm · Bay Area shelf head-to-head
Friend In Cheeses Jam Co and Frog Hollow Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frog Hollow Farm carries more Brand PowerFrog Hollow Farm is in more Bay Area grocersFrog Hollow Farm fields the deeper lineupFriend In Cheeses Jam Co sits further up the premium end
Friend In Cheeses Jam Co
Frog Hollow Farm
16
brand power
35
5
products
10
1
categories
2
2
subcategories
4
4
grocers
10
$2.45
price per oz
$1.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Friend In Cheeses Jam Co▭ Frog Hollow Farm
Distribution · 30% of score17·42
F
carried in 4 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Friend In Cheeses Jam Co
no top category Frog Hollow Farm doesn’t also play in.
only Frog Hollow Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Friend In Cheeses Jam Co · 2
only Frog Hollow Farm · 8
both sides measured by the same instruments on the same shelves · see each brand’s full page: Friend In Cheeses Jam Co · Frog Hollow Farm