Friend In Cheeses Jam Co vs Good Good · Bay Area shelf head-to-head
Friend In Cheeses Jam Co and Good Good, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Good Good carries more Brand PowerGood Good is in more Bay Area grocersGood Good fields the deeper lineupFriend In Cheeses Jam Co sits further up the premium end
Friend In Cheeses Jam Co
Good Good
16
brand power
40
5
products
35
1
categories
3
2
subcategories
4
4
grocers
9
$2.45
price per oz
69.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Friend In Cheeses Jam Co▭ Good Good
Distribution · 30% of score17·38
F
G
carried in 4 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score34·95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Friend In Cheeses Jam Co
no top category Good Good doesn’t also play in.
only Good Good
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Friend In Cheeses Jam Co · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Friend In Cheeses Jam Co · Good Good
