Friend In Cheeses Jam Co vs Quince And Apple · Bay Area shelf head-to-head
Friend In Cheeses Jam Co and Quince And Apple, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Quince And Apple carries more Brand PowerFriend In Cheeses Jam Co is in more Bay Area grocersQuince And Apple fields the deeper lineupFriend In Cheeses Jam Co sits further up the premium end
Friend In Cheeses Jam Co
Quince And Apple
16
brand power
34
5
products
40
1
categories
2
2
subcategories
3
4
grocers
2
$2.45
price per oz
$1.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Friend In Cheeses Jam Co▭ Quince And Apple
Distribution · 30% of score17·8
F
Q
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score34·96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Friend In Cheeses Jam Co
no top category Quince And Apple doesn’t also play in.
only Quince And Apple
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Friend In Cheeses Jam Co · 3
only Quince And Apple · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Friend In Cheeses Jam Co · Quince And Apple
