Friendly Grains Crunchy Rollers vs Element · Bay Area shelf head-to-head
Friendly Grains Crunchy Rollers and Element, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Element is in more Bay Area grocersElement fields the deeper lineup
Friendly Grains Crunchy Rollers
Element
23
brand power
20
2
products
8
1
categories
2
4
grocers
7
$4.77
avg price
$5.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Friendly Grains Crunchy Rollers▭ Element
Distribution · 30% of score17·29
E
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Friendly Grains Crunchy Rollers
no top category Element doesn’t also play in.
only Element
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Friendly Grains Crunchy Rollers · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Friendly Grains Crunchy Rollers · Element
