Fritos vs Love Corn · Bay Area shelf head-to-head
Fritos and Love Corn, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Love Corn is in more Bay Area grocersFritos fields the deeper lineupLove Corn sits further up the premium end
Fritos
Love Corn
38
brand power
40
18
products
11
2
categories
3
8
grocers
13
70.9¢
price per oz
$1.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fritos▭ Love Corn
Distribution · 30% of score33·54
F
carried in 8 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fritos
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fritos · 2
only Love Corn · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fritos · Love Corn
