Frog Hollow Farm vs Good Good · Bay Area shelf head-to-head
Frog Hollow Farm and Good Good, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Good Good carries more Brand PowerFrog Hollow Farm is in more Bay Area grocersGood Good fields the deeper lineupFrog Hollow Farm sits further up the premium end
Frog Hollow Farm
Good Good
35
brand power
40
10
products
35
2
categories
3
4
subcategories
4
10
grocers
9
$1.49
price per oz
69.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frog Hollow Farm▭ Good Good
Distribution · 30% of score42·38
G
carried in 10 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Frog Hollow Farm
only Good Good
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Frog Hollow Farm · 5
only Good Good · 4
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frog Hollow Farm · Good Good