Frog Hollow Farm vs Il Molino · Bay Area shelf head-to-head
Frog Hollow Farm and Il Molino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frog Hollow Farm carries more Brand PowerFrog Hollow Farm is in more Bay Area grocersFrog Hollow Farm fields the deeper lineup
Frog Hollow Farm
Il Molino
35
brand power
7
10
products
2
2
categories
1
4
subcategories
1
10
grocers
2
$13.22
avg price
$12.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frog Hollow Farm▭ Il Molino
Distribution · 30% of score42·8
I
carried in 10 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Frog Hollow Farm
only Il Molino
no top category Frog Hollow Farm doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Frog Hollow Farm · 8
only Il Molino · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frog Hollow Farm · Il Molino