From The Ground Up vs Good Health · Bay Area shelf head-to-head
From The Ground Up and Good Health, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
From The Ground Up carries more Brand PowerGood Health is in more Bay Area grocersFrom The Ground Up sits further up the premium end
From The Ground Up
Good Health
29
brand power
23
10
products
8
3
categories
2
7
grocers
10
$1.28
price per oz
95.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ From The Ground Up▭ Good Health
Distribution · 30% of score29·42
F
carried in 7 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only From The Ground Up
only Good Health
no top category From The Ground Up doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only From The Ground Up · 1
only Good Health · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: From The Ground Up · Good Health
