Frosh vs Ocean Spray · Bay Area shelf head-to-head
Frosh and Ocean Spray, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ocean Spray carries more Brand PowerOcean Spray is in more Bay Area grocersOcean Spray fields the deeper lineup
Frosh
Ocean Spray
14
brand power
50
3
products
56
2
categories
3
2
subcategories
6
1
grocers
13
$8.99
avg price
$6.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frosh▭ Ocean Spray
Distribution · 30% of score4·54
F
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Frosh
only Ocean Spray
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Frosh · 0
no exclusive doors — everywhere Frosh is, Ocean Spray is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frosh · Ocean Spray