Frosh vs Tropicana · Bay Area shelf head-to-head
Frosh and Tropicana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tropicana carries more Brand PowerTropicana is in more Bay Area grocersTropicana fields the deeper lineup
Frosh
Tropicana
14
brand power
43
3
products
25
2
categories
2
2
subcategories
4
1
grocers
12
$8.99
avg price
$6.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frosh▭ Tropicana
Distribution · 30% of score4·50
F
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Frosh
only Tropicana
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Frosh · 0
no exclusive doors — everywhere Frosh is, Tropicana is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frosh · Tropicana