Frozen One vs Alec's Ice Cream · Bay Area shelf head-to-head
Frozen One and Alec's Ice Cream, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alec's Ice Cream carries more Brand PowerAlec's Ice Cream is in more Bay Area grocersAlec's Ice Cream fields the deeper lineup
Frozen One
Alec's Ice Cream
12
brand power
42
4
products
23
1
categories
2
2
subcategories
3
1
grocers
14
$7.99
avg price
$9.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frozen One▭ Alec's Ice Cream
Distribution · 30% of score4·58
F
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Frozen One
no top category Alec's Ice Cream doesn’t also play in.
only Alec's Ice Cream
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Frozen One · 0
no exclusive doors — everywhere Frozen One is, Alec's Ice Cream is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frozen One · Alec's Ice Cream