Fruit Bliss vs Traina · Bay Area shelf head-to-head
Fruit Bliss and Traina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fruit Bliss carries more Brand PowerFruit Bliss is in more Bay Area grocersFruit Bliss fields the deeper lineupFruit Bliss sits further up the premium end
Fruit Bliss
Traina
23
brand power
11
11
products
2
1
categories
1
4
subcategories
2
6
grocers
2
$8.45
avg price
$8.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fruit Bliss▭ Traina
Distribution · 30% of score25·8
F
carried in 6 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score60·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fruit Bliss
no top category Traina doesn’t also play in.
only Traina
no top category Fruit Bliss doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fruit Bliss · 6
only Traina · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fruit Bliss · Traina