Fruit Riot vs Baris · Bay Area shelf head-to-head
Fruit Riot and Baris, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fruit Riot carries more Brand PowerFruit Riot is in more Bay Area grocersFruit Riot fields the deeper lineupBaris sits further up the premium end
Fruit Riot
Baris
32
brand power
24
8
products
5
3
categories
3
6
grocers
5
95.0¢
price per oz
$2.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fruit Riot▭ Baris
Distribution · 30% of score25·21
F
B
carried in 6 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score49·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fruit Riot
only Baris
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fruit Riot · Baris
