Lining them up…

Fruit Riot vs Diana’s · Bay Area shelf head-to-head

Fruit Riot and Diana’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.

Fruit Riot carries more Brand PowerDiana’s sits further up the premium end

Fruit Riot

Diana’s

brand power

products

Brand Power, component by component

the same four weighted signals scored on both brands’ own pages.

▬ Fruit Riot▭ Diana’s

Distribution · 30% of score25·25

carried in 6 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers

Depth · 25% of score49·57

categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.

4% of shelf

2% of shelf

Snacks1 vs 2 SKUs

<1% of shelf

who stocks each brand right now · shared, and each brand’s exclusive doors.

both brands

only Fruit Riot · 4

only Diana’s · 4

both sides measured by the same instruments on the same shelves · see each brand’s full page: Fruit Riot · Diana’s