Fruitables vs Pawlove · Bay Area shelf head-to-head
Fruitables and Pawlove, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fruitables carries more Brand PowerPawlove is in more Bay Area grocersFruitables fields the deeper lineup
Fruitables
Pawlove
24
brand power
18
7
products
4
1
categories
1
3
grocers
7
$5.85
avg price
$11.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fruitables▭ Pawlove
Distribution · 30% of score13·29
P
carried in 3 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fruitables
no top category Pawlove doesn’t also play in.
only Pawlove
no top category Fruitables doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fruitables · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fruitables · Pawlove
