Fun Sweets vs Trolli · Bay Area shelf head-to-head
Fun Sweets and Trolli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Trolli is in more Bay Area grocersFun Sweets fields the deeper lineup
Fun Sweets
Trolli
27
brand power
24
15
products
11
1
categories
1
2
subcategories
3
1
grocers
7
$9.26
avg price
$3.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fun Sweets▭ Trolli
Distribution · 30% of score4·29
F
T
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score71·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fun Sweets
no top category Trolli doesn’t also play in.
only Trolli
no top category Fun Sweets doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fun Sweets · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fun Sweets · Trolli
