G. Washington's vs Kitchen Basics · Bay Area shelf head-to-head
G. Washington's and Kitchen Basics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kitchen Basics carries more Brand PowerKitchen Basics is in more Bay Area grocersKitchen Basics fields the deeper lineup
G. Washington's
Kitchen Basics
0
brand power
38
2
products
14
1
categories
3
1
subcategories
5
1
grocers
10
$2.09
avg price
$5.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ G. Washington's▭ Kitchen Basics
Distribution · 30% of score4·42
G
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only G. Washington's
no top category Kitchen Basics doesn’t also play in.
only Kitchen Basics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only G. Washington's · 0
no exclusive doors — everywhere G. Washington's is, Kitchen Basics is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: G. Washington's · Kitchen Basics