Galaxy Desserts vs Creative International · Bay Area shelf head-to-head
Galaxy Desserts and Creative International, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Creative International carries more Brand PowerGalaxy Desserts is in more Bay Area grocersCreative International fields the deeper lineup
Galaxy Desserts
Creative International
13
brand power
36
2
products
22
2
categories
4
2
subcategories
9
2
grocers
1
$7.42
avg price
$21.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Galaxy Desserts▭ Creative International
Distribution · 30% of score8·4
G
C
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score15·84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Galaxy Desserts
no top category Creative International doesn’t also play in.
only Creative International
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Galaxy Desserts · 2
only Creative International · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Galaxy Desserts · Creative International